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About Me.

Hello, I'm Joie Lam! I am a psychology student with a medical biotechnology foundation, currently pursuing healthcare consulting while running my creative business. My background as a McKinsey Student Consultant (YL4I) has honed my ability to conduct operational diagnostics, engage stakeholders, and develop data-driven strategies that deliver results.

 

My academic work spans statistical analysis and behavioral research, while my entrepreneurial experience has taught me practical lessons in client management and market dynamics.

 

My aspirations lie within healthcare consultancy. With a distinction in Global Business (Expressions of Culture) and my pursuit of Japanese fluency, I hope to support APAC multinational organisation growth.

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Education

2015-2017

Singapore Management University (SMU)

Bachelor of Science - BS, Psychology    

GPA: 3.5/4.0

 

2025 SMU Social Impact Catalyst Case Competition:

Developed strategic solutions for nonprofit program expansion through SWOT analysis, stakeholder research, and implementation planning
 

Skills:

R Programming, Statistical Analysis, Research Design, Survey Development (Qualtrics), Japanese

2011-2014

Temasek Polytechnic                              Higher National Diploma, Medical Biotechnology

GPA: 3.72/4.0


Most Creative Video award for Science Buskers, issued by A*STAR and Science Centre

 

Specialized in Clinical Laboratory Practice.


Modules: Hematology; Clinical Microbiology; Molecular Diagnostic Technology; Biological Data Analysis (MS Excel & Data Analysis)

EXPERIENCE

Work History

GlaxoSmithKline (GSK)

Commercial Analytics & Marketing Intern

McKinsey & Company

Student Consultant (YL4I)

Digital Art Commission Business  

Founder & Strategic Lead           

GSK is a top 10 global pharmaceutical company and Fortune 500 leader behind breakthrough medicines.

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  • Led omnichannel marketing strategy for HCP engagement, developing integrated digital assets to counter competitor positioning​

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  • Automated KAM analytics workflow in Excel VBA to process IQVIA Infrared market share data, reducing
    manual reporting time and improving competitive tracking efficiency

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  • Supported competitive landscape discussions and strategy reviews, providing market data inputs to inform brand decisions

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  • Managed end-to-end execution of medical conferences including EGPA Masterclass, ACIS AGM, and
    Speaker Tour — covering logistics, executive presentation preparation, and stakeholder coordination

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  • Applied structured commercial and marketing frameworks (B2B segmentation, AIDA, customer and journey mapping) to support sales engagement strategies and improve HCP interaction effectiveness.

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  • Led MLR compliance for all promotional/medical materials through Veeva Vault

Young Leaders for Inclusion (YL4I). McKinsey & Company is a global management consulting firm.

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  • Conducted operational diagnostics for non-profit client, identifying performance gaps through quantitative and qualitative analysis.

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  • Led stakeholder interviews and conducted competitive benchmarking against industry peers.

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  • Developed implementation strategy projected to increase donations by 20% and reduce operational costs by 30% through process optimization and partnership development.

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  • Delivered client presentations, communicating analytical findings and strategic recommendations to senior leadership.

  • Scaled a solo B2C business to $5,000+ SGD net profit through global commissions and digital marketing.
     

  • Drove +258% growth in average order value ($78 in 2020 → $279 in 2025) by optimizing pricing strategy and customer segmentation via business analysis with Excel pivot tables.
     

  • Delivered 30+ commissions with a 67% client retention rate, managing all client and operational workflows.
     

Key Projects:

  • Partnered for published anthology showcased at COMIC CITY SPARK 19 in Tokyo.
     

  • Contributed to an internationally distributed charity anthology for Child's Play in North America.
     

  • Partnered with a fundraiser to support victims of March 2025 Myanmar Earthquake (laphetwyne).

National University of Singapore

Research Assistant

Dr Nguyen Nam Long Laboratories is dedicated to pioneering studies in lipidomics.

 

  • Conducted cancer cell research investigating FLVCR1 gene effects in lipidomics laboratory. (Grade: A)

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  • Performed statistical analysis of experimental data via Excel ANOVA and advanced statistical methods.

 

  • Synthesized research findings into actionable recommendations for senior researchers.

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